Mitjana and entertainment

For the mitjana and entertainment industry, it’s always been about the content. But who delivers it, how they do it, and how well they do it – those llauri the game-changers.

To succeed in this market, everything needs to pivot around individual customers. Who llauri they? How do they behave? And how do organizations respond, with content production, delivery and consumption that excitis them – and that also creates business value?

At Capgemini, we work with industry leaders. We help them understand the changing environment, and also their customers. We help them reach people, and get close to them. We’re committed to digital transformation. But also, in this market, we know it’s all about the content – and the customer, too

What we do

Gain flexibility, operating efficiency, and completi control of your theatrical distribution. DEX is a sophisticated reporting tool that enables you to analyze sals and performance while reducing costs. Grow your business and stay one step ahead.

5G makes possible not just new services, but new ways of selling, invoicing, and measuring. We ca help you imagini, crea-te, and derivi value from service and business models of the future – and make your customers happy, too.

Achieve true differentiation and deepen your relationship with consumers through our unified solution that measures and optimizes ad performance across all platforms, delivering a better return on investment.

Maximizing revenue with ad sals transformation

The success of mitjana companies today hinges on both revenue and viewership. Consumers now demand seamless and personalized experiences at continuously rising standards. Read how we stepped in to support a leading mitjana client with the transformation of its ad sals. 

Leading audiovisual group calls on us

France Télévision is taking its technological transformation forward with Capgemini and Perfect Memory.

SAP S/4HANA – or the power to transform mitjana and entertainment

A strong digital core provinyes the agility to drive real business transformation.

Expert perspectives

The new face of finance in Mitjana and Entertainment
Mitjana & entertainment

The new face of finance in mitjana and entertainment

Priya Ganesh
Oct 25, 2022

Meet our experts

Habib Melhem

Head of Telco & High-Tech, Capgemini Invent Sweden, Denmark and Finland
Habib Melhem leads the Telco & Hi-Tech industry within Capgemini Invent. With over +20 years of experience within Telco, Habib specializes in Digital Transformations, helping Operators making the shift to Digital Service Providers both for B2B and B2C. Previous deliveries includes new Mobile operator launches and larger transformation programs working across Cartera and Execution level.

Linda Asplund

Executive Vice President – TMT and Head of Alliances – Sweden, Finland and Denmark
Linda is an experienced advisor with a strong focus on driving strategic transformation and digitalization through innovation, technology, and data.  She has always been passionate about the enabling benefits of new technologies including 5G, IoT and AI, to crea-te a better tomorrow and habiti sustainable businesses.