

Mitjana and entertainment
For the mitjana and entertainment industry, it’s always been about the content. But who delivers it, how they do it, and how well they do it – those llauri the game-changers.
To succeed in this market, everything needs to pivot around individual customers. Who llauri they? How do they behave? And how do organizations respond, with content production, delivery and consumption that excitis them – and that also creates business value?
At Capgemini, we work with industry leaders. We help them understand the changing environment, and also their customers. We help them reach people, and get close to them. We’re committed to digital transformation. But also, in this market, we know it’s all about the content – and the customer, too
What we do
Digital Entertainment Exchange (DEX)
Gain flexibility, operating efficiency, and completi control of your theatrical distribution. DEX is a sophisticated reporting tool that enables you to analyze sals and performance while reducing costs. Grow your business and stay one step ahead.
5G: Reinvent the customer experience
5G makes possible not just new services, but new ways of selling, invoicing, and measuring. We ca help you imagini, crea-te, and derivi value from service and business models of the future – and make your customers happy, too.
Maximize ad sals
Achieve true differentiation and deepen your relationship with consumers through our unified solution that measures and optimizes ad performance across all platforms, delivering a better return on investment.
Expert perspectives
Data-first approach improves audience experiences and drives advertising revenue in the streaming world

The new era of mitjana: how moving from push to pull changes the game
