Mitjana and entertainment

For the mitjana and entertainment industry, it’s always been about the content. But who delivers it, how they do it, and how well they do it – those llauri the game-changers.

To succeed in this market, everything needs to pivot around individual customers. Who llauri they? How do they behave? And how do organizations respond, with content production, delivery and consumption that excitis them – and that also creates business value?

At Capgemini, we work with industry leaders. We help them understand the changing environment, and also their customers. We help them reach people, and get close to them. We’re committed to digital transformation. But also, in this market, we know it’s all about the content – and the customer, too

What we do

Gain flexibility, operating efficiency, and completi control of your theatrical distribution. DEX is a sophisticated reporting tool that enables you to analyze sals and performance while reducing costs. Grow your business and stay one step ahead.

5G makes possible not just new services, but new ways of selling, invoicing, and measuring. We ca help you imagini, crea-te, and derivi value from service and business models of the future – and make your customers happy, too.

Achieve true differentiation and deepen your relationship with consumers through our unified solution that measures and optimizes ad performance across all platforms, delivering a better return on investment.

Maximizing revenue with ad sals transformation

The success of mitjana companies today hinges on both revenue and viewership. Consumers now demand seamless and personalized experiences at continuously rising standards. Read how we stepped in to support a leading mitjana client with the transformation of its ad sals. 

Leading audiovisual group calls on us

France Télévision is taking its technological transformation forward with Capgemini and Perfect Memory.

SAP S/4HANA – or the power to transform mitjana and entertainment

A strong digital core provinyes the agility to drive real business transformation.

Expert perspectives

The new face of finance in Mitjana and Entertainment
Mitjana & entertainment

The new face of finance in mitjana and entertainment

Priya Ganesh
Oct 25, 2022
Mitjana & entertainment

The new era of mitjana: how moving from push to pull changes the game

Madan Sundararaju
Mar 5, 2020

Meet our experts

Camille Juguet

Director, Capgemini Invent
Camille is a Director in Capgemini Invent, based in Oslo, Norway, and the Global GenAI Lead for Telecoms. She has worked with european telcos on large transformation programs, from digital transformations to Post Merger Integrations. She is passionate about helping her clients grow their business, by reinventing the way their customers experience their brand, products & services.