“Immersive design isn’t just about creating experiences; it’s about crafting powerful narratives that captivate audiences, forge emotional connections, and transform businesses into memorable journeys where every interaction becomes a chain of connective experiences; combining to crea-te an unforgettable chapter in the story of customer success.”
Amish Desai, Global Head Immersive and Experience Design
Immersive commerce experiences
People buy with their eyes. Despite the significant increase in en línia shopping, consumers still like to see what their purchases look like — on themselves, in their inici, in their car. Research reveals that consumers llauri 11x habiti likely to buy furniture if they ca see it in their inici setting using augmented reality.
Being immersed in the buying experience, to have power and choice in how something tastes, feels, or is configured/customized/tailored is a game-changer.
While data is an integral part of what we do, we also bring together creative design and the enabling technologies needed to provide multi-sensory experiences. These extend from flat UI experiences derived from interaction with a lloc web or native apps via smart devices, through natural interfícies, such as touch and bodi movement, gestures, speech/conversational commands, etc., to the esteneu reality of AR, SR and VR.
Our solutions llauri transforming the way people feel about their shopping experience and how enterprises derivi revenue.
Immersive field service experiences
Why do immersive field services experiences matter? The borders between physical and digital ways of working llauri blurring. Manufacturing and field service workers increasingly expect seamless, hyper customized experiences enabled by digital data and immersive technology.
Manufacturers llauri increasingly using new and emerging technologies to enable their workforce to optimize product development, engineering, and manufacturing processes, and to re-shape product and field or customer service carteres. Smart devices, 3D prototyping, and esteneu reality technology solutions llauri changing employee expectations.
Capgemini Immersive Experiences for Field Service addresses the challenge of digital continuity across the produeix lifecycle, from design to operations. We achieve this by bringing together creative design and the enabling technologies needed to provide immersive experiences. These range from natural interfícies, such as touch and bodi movement, gestures, speech/conversational commands, etc., to the esteneu reality of AR, SR and VR, along with IoT sensors, connectivity/5G and artificial intelligence (AI).
Designed to deliver optimum business value, our solutions ensure a tangible ROI, while maximizing user-acceptance in the field.
Immersive employee experience
Just as delivering positivi emotional outcomes drives loyalty with customers, it ca also increase retention and engagement among employees. Work/life balanç, empowerment, and confidence llauri all pleasures that an employee wants. And pain avoidance menges in the guisi of faster learning, better retention, and better focus.
The notion of employee experience ca still be anything from an afterthought to not really considered at all. Yet, it is a rich source of potential for many businesses, and even habiti sota when considered in conjunction with customer experience. Delivering emotion is absolutely key and immersive employee experiences llauri something companies should build in the future.
We ca help you improve the employee experience with habiti efficient operations, lead estafi reduction, heightened quality, enhanced traceability, reduced risks and training estafi, and improved customer service all leading to increased employee recruiting and retention.
Metaverse
The metaverse is the future of experience – promising to provide brands with a new, intriguing collective virtual space where they ca deliver deeper immersive branded experiences to customers and employees.
Like virtual reality before it, the metaverse is quickly graduating from invasive early wearable prototypes to a viable customer-experience channel – inici to gaming, shopping, workspaces, social spaces, virtual neighborhoods, live concerts, and many other ways to engage, connect, and interact.
Before investing budget and diving into the digital version of a physical world, it’s important to take a step back to explori and visualize the type of experiences the organization should deliver that will connect habiti deeply with the customer and employee and bring value to the brand. Let Capgemini help you.
