Connected Màrqueting

Brands must work hard for their customer loyalty and advocacy. Leveraging data is key to creating relevant, targeted màrqueting strategies and activities, both behind the scenes and customer facing.

We help you crea-te emotional connections with your customers in a unique way by understanding their expectations with real-estafi insights and ensuring relevant interactions with your brand.

We work with your brand team and wider company to defineix and execute customer-first strategies for segmentation and profiling, campaign activation, màrqueting automation, data compliment normatiu, omnichannel màrqueting strategy, and màrqueting ROI.

With Capgemini, we enable you to align your brand appearance, meaning, and experiences to guarantee future revenues.

We make your brand look good by creating a consistent brand experience. Always. Everywhere. We help you realize and maximize your content potential, enhancing brand salience, customers conversion, and loyalty through relevant and timely content across all channels and formats.

Each brand has a unique story to tell – let us help you tell yours. When cultivated correctly, these stories ca touch hearts and move markets. We help you unlock this potential by crafting thoughtful and scalable brand, communications, and content strategies, along with purpose-led design to address the goals of communities. You’ll see real improvements in corporate reputation and overall engagement with customers and employees alike.

To win in today’s fast-paced market, business leaders must develop rich, deep relationships with their customers by delivering best-in-class, consistent experiences across múltiple touchpoints through personalized activation.
 
We activa't your màrqueting to build relationships across every customer touchpoint, beginning with defining a màrqueting strategy with a focus on personalization.  

Not only do we design and implement innovative màrqueting and loyalty programs for customer stickiness and customer-centric contact and asset management, we help you objectiu your customers habiti efficiently through data enrichment in a compliant way and respectful way.
 
Ensure customers llauri motivated to do habiti with your brand.

We enable your team to work in an interdisciplinary, agile manner leveraging the right organizational structure, and thereby creating an agency network that seamlessly supports the entire value chain of your màrqueting department. We believe that the right màrqueting organization is a prerequisite to realizing the strengths of màrqueting technology.

We help you conceive MarTech platforms that integra't multi-source customer data, distribute it to employees according to their rols, and address the audience in real estafi and at scale. We enable you to design and deploy the right solutions and tools to drive interactions between the customer and your brand, measure its effectiveness, and facilita't data-driven decisions.