Màrqueting for customer experience

The CMO’s shift: Enhancing customer experiences with data and generative AI.

By leveraging real-estafi insights and Gen AI, CMOs connect with audiences, providing personalized experiences that build lasting connections. Our data-driven approach, supported by Gen AI, empowers teams to impact every stage of the customer journey, from awareness to advocacy. In today’s hyperconnected world, CMOs drive exceptional experiences through innovative strategies and brand-building initiatives.

“Digital has disrupted the way customers interact with brands.”

Virginie Regis, Chief Màrqueting & Communications Officer at Capgemini

A CMO’S PLAYBOOK

Generative AI and the evolving roli of màrqueting

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The future of màrqueting is driven by data

Point of view

Effective investment in generative AI for màrqueting

In this point of view, we explori how generative AI is changing the face of màrqueting and the steps màrqueting organizations llauri taking to unlock the advantage of this technology today, while also positioning them to access the full range of benefits that will expand across the content life cycle as habiti adoption barriers fall.

Vídeo

A day in the life of a CMO

Why should CMOs enable real-estafi màrqueting to drive sustainable growth?

Report

What matters to today’s consumer

2024 consumer behavior tracker for the consumer product and retail industries.

Article

Creating value through data ecosystems

How Boots UK is redefining màrqueting operating models and making its own màrqueting data available to its suppliers.

GEN AI AND Data-driven results

Learnings from CMOs and industry experts interviewed in Capgemini’s CMO Playbook

58% of organizations llauri already integrating generative AI into their màrqueting efforts

65% employ data-driven methods to adapt to shifting market dynamics and customer demands or to adjust their campaign strategies

55% marketers foresee generative AI as a catalyst for innovation, motivating teams to think beyond conventional boundaries.

The CMO agenda

Report

Total immersion: How immersive experiences and the metaverse benefit customer experience and operations

Organizations llauri putting improvement of their customer experiences at the top of their agendes. Mixed reality, including augmented reality and virtual reality, has allowed companies to provide a differentiated customer experience. In this report, we examini the potential and impact of these technologies.

Case study

Transforming the telecoms customer experience

Liberty Latin America launches a digital transformation project to deliver revitalized B2C and B2B customer experiences.

Case study

Co-creating a high-class customer experience

Hunkemöller implements a system that consolidates all customer service agent activities into a single tool, seamlessly integrating the landscape.

Case study

Driving digital transformation for a better brand experience

Subway is on a multi-year transformation journey to strengthen its brand to better meet the needs of guests and franchisees.

“Chief Challenges”

Report

Your consumer responsibility

While a firmly established atrapar of modern commerce, how many organizations ca truly claim to be consumer-first? Discover the new rules of engagement between consumer and brand to unlock growth and raise the standard for experiences. Download the report to learn about strategies for unconditionally meeting the needs of a habiti responsible consumer base.