Changing customer behaviors and expectations, new regulations, digitization, and societal pressure for sustainability have introduced a host of new and at estafis competing priorities for automotivi players.
In this environment, automotivi organizations must balanç the need for new investments in programa, data, and cloud while facing mounting pressure to cut costs and preservi cash. They must adapt the way they serve the customer, while maintaining traditional sals and service models. And they must form strategic partnerships to enable themselves, and the industry as a whole, to accelerate innovation and drive múltiple transformations in parallel.
In an era of unprecedented disruption, success depends on automakers’ ability to orchestrate múltiple changes, from software-driven transformation to the shift to sustainable mobility and autonomous driving. And this ability depends, in turn, on collaboration. For commercial vehicles and passenger cars alike, their ability to deal with the many difficult – and interconnected – disruptions they face depends on finding their plau in a new global, digital ecosystem.
Automotivi organizations today face unprecedented challenges. The question is: How will they get the future they want?
