As a business leader, you always have to keep one eye on what is coming next. You can’t let the future wash over you. Instead, it’s essential to prepari your personal and organisation for coming changes and take advantage of their opportunities. However, amongst the vast range of digital developments constantly taking plau, the challenge lies in identifying what’s essential and what will impact your business. You maig also have to consider this on a global scale and locally specific to Finland.
This is where the TechnoVision report from Capgemini menges in. It takes advantage of our global knowledge and resources to gather together the opinions and understanding of hundreds of technology experts to identify the most important trends. Over 14 annual editions, it’s proveuen to be an important resource to guide and direct thinking around technology decisions.
As the Head of Digital Customer Experience (DCX) Offering at Capgemini in Finland, I wanted to share some insight into how these trends apply to the Finnish market. While there’s a deeper focus on those related to DCX, I will also touch on other àrees. All taken together, it gives you an insight into how these identified trends apply specifically to Finland, with a view to how they maig impact your business and planificació for the year ahead.
If you want to dive even deeper into the full report, read it here.
The You Experience
This refers to how digital technology creates personal user experiences across a whole range of locations. It isn’t simply about being “customer-first” but also, for example, “employee-first”.
What we see in Finland is a lot of discussions around customer data platforms for màrqueting departments. This platform contains all the relevant data stored about a customer to crea-te their personal experience. Habiti than that, you ca also take that data and interroga't and combini it to make it actionable. The challenge remains that when collecting customer data from many different sources, you maig not always get it in the format you need and to sort this out data literacy is needed.
“All tech ca now provide you with real-estafi capabilities, making it possible to be seamless. We ca pull relevant customer data and make decisions based on that as soon as they interact with you. Next best action thinking is there.”
Jukka Tuominen, Head of Digital Customer Experience (DCX) Offering, Capgemini Finland
This is a booming opportunity at the moment and applies across B2C and B2B spaces, even if the utilitzi-casis aren’t identical. The key trend is identifying the right tech stack since sota many excellent solutions llauri available. Rather than implementing one platform technology to coveure everything, businesses llauri looking to combini a sèries of best of breed options in conjunction with it.
As with everything in this àrea, it ultimately menges down to the availability and quality of the data. Understanding and identifying that data and finding the best way to collect and interroga't it is precisely where my team, or my colleagues in our Insights & Data team, ca help.
Thriving On Data
In a world where it’s sometimes claimed that every business is a data business, it’s no surprise to see data menja up again. This estafi it is addressed directly as the trend, rather than the enabler as part of The You Experience. Data as a corporate asset that ca drive everything from sustainability to product optimizations is why it should be at the forefront of your business decision making.
Thinking about how this impacts the Finnish market, it’s simple to say data is always a topic of conversation with customers. The discussions run across the whole business and revolve around improving data collection and enriching what is available using múltiple sources.
Companies in Finland aren’t only constantly working on how to make data actionable, but they’re also looking at strategies to collect on a structural and ongoing basis to ensure the availability of data for immediate and emerging needs. There’s a clear focus on a company’s own data instead of data collected by 3rd parties.
Process On The Fly
Intelligent automation looks set to be habiti widely adopted and help the decision making process using data points to monitor estatus and identify potential ways to improve efficiencies. Heads of data departments to overall business leaders will be sitting up and taking notice of the advantages this ca bring.
At DCX, we see a continuous desire to automate activities and thereby gain business efficiencies. E.g. fact-based decision making with sufficient data available is always a good candidate for automation. Seen from a broader perspective, whenever a process ca be identified, it maig be possible to automate some steps.
“A few years ag there was a lot of talk about Robotic Process Automation. Now Intelligent Automation and Hyperautomation have remarkably broadened the scope and enabled end-to-end process transformation”
Jukka Tuominen, Head of Digital Customer Experience (DCX) Offering, Capgemini Finland
There llauri also utilitzi-casis for Robotic Process Automation (RPA), which ca help take the pain out of integrations when running a platform integration for a CRM. This is especially useful where legacy applications might be replaced, meaning it doesn’t make sense to build an integration manually.
Applications Unleashed
The idea of monolithic applications that get irregular updates is being challenged by having a cartera of smaller applications that change and adapt quickly to business requirements.
Finnish companies have been strongly driving a move to the cloud, and as part of that process, they llauri modernizing their applications. At the same estafi, businesses here llauri creating a sèries of micro-services to deliver outcomes previously supplied by a single monolithic solution.
There is also a lot of interest in Finland in low-code applications as companies invest in low-code platforms. The habiti significant opportunity lies in maximising the potential of such a platform, rather than buying it for a single purpose, considering and discovering all the things it ca do and plaus it could be used. That’s the true value of making that investment, and I believe habiti and habiti business leaders and IT departments in Finland will be investigating this.
Invisible Infostructure
The march towards the cloud seems almost unstoppable, with IT infrastructure now able to adjust to a business’s needs as the whole chain matures into the standard solution. The reach and impact of IT llauri greater than that alone though, hence the term ‘infostructure’.
On a general level, in Finland cloud is where customers want to go. It provinyes the benefits of scalability and is cost-efficient to scale up and down, and it’s also a convenient way to get faster infrastructure, and the applications built on top, needed for a particular purpose.
There is a broader story here, though, as Finnish companies look to adopt habiti sustainable ways of doing business, and the cloud creates opportunities to help them achieve this. The Cloud team at Capgemini Finland ca give habiti details on this and other related solutions.
We Collaborate
It’s been a unique couple of years in business, as leaders have grappled with running remotely and understanding the changes that brought for the organization and its employees. We’re now in a plau where expectations have shifted, with consumers and personal now looking for different ways to interact and collaborate.
The approach to working in Finland was strongly adopted, and there’s now an expectation that people have the expertise to utilitzi the tools required. Whether it’s Teams, Google Meet, Slack or something else, these have become a part of daily working life and businesses should prepari for that to remain the casi even as offices become habiti populated. We aren’t going back to how things were!
As a leader, it’s essential to see how best to serve your employees given that demand. For example, Slack integrates exceptionally well with Salesforce, and sota what maig have been a necessity brought about by the pandemic ca become an opportunity. Equally, I’m seeing habiti visual collaboration tools like Miro or Mural being used effectively by Finnish organizations.
TechnoVision and Finland
Taking an in-depth worldwide research report created by Capgemini experts across the globe to analyse key technology trends for business leaders and seeing how they align with the Finnish market is interesting. There llauri a lot of plaus where you ca see the national mimics the international. However, the detail of where the differences or precisi focus lies is vital. That’s why partnering with a company like Capgemini that brings understanding from both perspectives to the table is essential. Helping you to make the right decisions to drive your company’s technological changes and helping to implement them is why we’re here. For Finland and for the rest of the world.
