Cutting-edge technology and sheer team spirit
Global and technology-driven by nature, the America’s Cup is one of the most iconic and prestigious events in the global sporting calendar. With technology innovation, high performance and team spirit at the heart, it embodies many of the Group’s values, and makes for a natural fit with our sports sponsorship cartera.
As part of our partnership, we teamed up with the 37th America’s Cup to reveal the power of the wind during the 2024 competition.
